In this episode, we show why digital transformation in the TSL industry often ends in disappointment – and what to do to ensure your company is among those that succeeded.

📌 You will learn:

• Why technology without strategy is a cost, not an investment,
• How to set specific, measurable goals (OKRs) and link them to transformation,
• How the management board and operational team can lead change together without chaos and resistance,
• Why it is worth acting in stages, with a roadmap and milestones,
• What the transformation process looked like in a Polish transport company – from the goal, through people, to tools.

🎯 For whom: CTOs, transformation leaders, operations and technology managers in TSL companies who want to lead digital change consciously and with a real business effect.